The sticky.io alternative built for high-risk — with the MIDs included
sticky.io is a capable subscription CRM with plenty of gateway integrations. But you still have to bring your own merchant accounts. Resub is built for high-risk from the ground up — we get you the dedicated MIDs and run the CRM on one platform.
Book a callA powerful CRM you still have to feed with MIDs
sticky.io (formerly LimeLight) is a category leader for subscription and direct-response commerce — many gateway integrations, intelligent routing, and a deep feature set built for scale. If you're a large operation with a team to configure and run it, that power is real.
But that same scale makes it enterprise-weight, and — like the other subscription CRMs — it routes across processors you connect rather than providing them. It doesn't underwrite you or open your high-risk MIDs. So the hardest, most stressful part of running a high-risk store, getting stable accounts that won't freeze, is still entirely on you, on a platform tuned more for mainstream scale than for high-risk survival. That's the gap Resub is built to close.
Built for high-risk, with the accounts included
Dedicated MIDs, provided
We open and manage stable merchant accounts underwritten for what you actually sell — the piece a CRM can't give you.
High-risk from day one
Nutra, supplements, beauty, health, CBD, coaching — high-risk is the default here, not an edge case you have to configure around.
Lean, fast setup
No enterprise implementation project. Your MIDs, routing, and recovery are set up and managed for you.
Smart routing
Traffic moves across your MIDs to keep approvals up and processing steady through volume swings.
Decline & dunning recovery
Recover soft declines and failed rebills that a standard flow quietly loses.
Chargeback tools & fair reserves
Dispute tooling tuned for high-risk, and reserves sized to your real risk — not a blanket hold.
The only CRM that also gets you the MIDs
sticky.io orchestrates the accounts you already hold. Resub provides them. That one difference changes everything for a high-risk merchant: instead of stitching a subscription CRM onto merchant accounts you had to source yourself, you get the accounts, the routing, the recovery, the dispute tools, and the CRM from a single platform purpose-built for high-risk — and far lighter to run.
sticky.io vs Resub
| Factor | sticky.io | Resub |
|---|---|---|
| Provides merchant accounts (MIDs) | No — you bring your own | Yes — dedicated MIDs opened and managed for you |
| High-risk focus | Friendly, but built for mainstream scale | High-risk specialist by design |
| Setup | Enterprise configuration | Done for you, fast |
| Smart routing across MIDs | Yes | Yes |
| Subscription billing & CRM | Yes — deep feature set | Yes — built in, optional |
| Chargeback & dispute tools | Yes | Yes — tuned for high-risk |
| Reserves | Depends on your processor | Fair, risk-based — no blanket holds |
| Pricing | Higher monthly minimums, plus processing | One transparent rate that lowers as you grow — no fixed monthly cost |
Keep the subscription model. Lose the MID hunt.
Moving to Resub doesn't mean giving up recurring revenue or the tooling you rely on. You keep your subscription model — you just stop sourcing merchant accounts yourself and stop carrying enterprise overhead you don't need.
- Dedicated MIDs matched to your products and volume
- Smart routing, decline recovery, and dispute tools working together
- Built-in subscriptions on the same rail, when you want them
- A CRM that shows real per-MID performance
One platform, one rate, and a team that gets you the accounts — not just a way to route the ones you had to find yourself.
Frequently asked questions
Does sticky.io provide merchant accounts?
No. sticky.io is a subscription and direct-response CRM that routes across gateways and processors you connect. You still have to source your own high-risk MIDs. Resub provides the dedicated MIDs and runs the CRM on top.
Is sticky.io good for high-risk e-commerce?
It's capable and high-risk-friendly, but it's built for mainstream scale and doesn't underwrite you or open accounts. High-risk merchants still face the hardest problem — stable MIDs — on their own.
What's a lighter sticky.io alternative?
Resub is a purpose-built high-risk alternative that's far lighter to run: no enterprise implementation project, with your MIDs, routing, recovery, and CRM set up and managed for you.
Why choose Resub instead?
Resub is the only side of the market that both gets you the MIDs and runs the CRM — dedicated accounts, smart routing, decline and dunning recovery, chargeback tools, optional subscriptions, and fair reserves, on one platform built for high-risk.
How does pricing compare?
Enterprise CRMs tend to carry higher monthly minimums on top of your separate processing. Resub is one transparent rate that lowers as you grow, with no fixed monthly cost.
One good month shouldn't end your business
- Account frozen after a volume spike
- Payout held for 90–120 days
- MID terminated with no appeal
- One shared pool, one point of failure
- Dedicated MIDs underwritten for you
- Smart routing keeps you processing
- Fair, disclosed reserves
- Decline & dispute recovery built in
Every payment routed to the MID most likely to approve
Resub scores each transaction and sends it down the healthiest path across your dedicated MIDs, in milliseconds.
Ready to stop getting frozen?
Book 20 minutes with us. We’ll map dedicated, stable MIDs to your store and give you your exact rate — no obligation.
